“Quick to manufacture, easy to install and safe because of the light materials.”
The new lighting helps highlight our products and gives them more prominence, contributing to a better in-store experience for our customers.”
Desigual made its mark by creating unique and fun fashion from denim scraps. This same innovative spirit and focus on material reuse were reflected in the remodel of their flagship store in the Arenas Shopping Center in Barcelona. Desigual had three clear objectives regarding lighting: enhance the accurate representation of their products, have a simple management system, and promote energy savings and sustainability.
The Solution
The PremiumColor and PremiumWhite lighting recipes, specially designed for fashion applications and featuring a CRI above 90, make colors and textures stand out. Implementing the Interact wireless management system allows store managers to control the lighting at all times. They can create schedules and program scenes to fit their needs, ensuring the lighting adjusts automatically while they focus on their daily tasks
By choosing the Signify myCreation 3D-printed LED Accent Track spotlights, made with 65% recycled material, Desigual returns to its original philosophy of giving a second life to used materials. Now they have a product that is quick to manufacture, easy to install and is also safe because it is made from light materials. At the same time, they gain all the benefits of LED lighting, such as prolonged life and minimal energy consumption.
Balancing Sustainability and Costs
A solid lighting system must be flexible and responsive to the ever-changing needs of fashion stores, where displayed products vary periodically based on style and season. Compared to the previous system, the new lighting has increased both the light levels and the color rendering index, helping to highlight the displayed products and create a more pleasant environment for customers.
By combining Interact with Signify myCreation sustainable LED luminaires that adhere to the circular economy principles and have an environmental impact certificate, Desigual has reduced its energy consumption and ensured a fully updatable system. This allows for the incorporation of future technologies, maximizing the lifespan of their lighting system. Moreover, knowing that the luminaires can eventually be turned into new products minimizes waste and environmental impact.
Enhancing the Brand
Thanks to the high color rendering index (CRI) of the PremiumColor and PremiumWhite light recipes installed in the store, Desigual can faithfully display the textures and colors of its products, a hallmark of the brand.
Renovation without Construction
Interact has enabled the store’s lighting system to be updated without needing to do construction work or modify existing wiring. The wireless technology allows any existing space to be automated at a very low cost
Simplicity in Control
Interact can be easily controlled from a mobile phone or tablet, automating tasks and allowing employees to focus on their daily duties.
Eco-friendly and Sustainable
By installing high-performing, energy efficient Signify myCreation products, 3D-printed from recycled materials, Desigual contributes to the circular economy, reducing its waste, with easy-to-install luminaires and reducing its CO₂ emissions.
